#ecommerce 2025
Fornace Milano
Headless e-commerce for an artisan ceramics studio.
* Sample case study — placeholder content
+68%Index — Work — Info
+68% average order value
- Client
- Fornace Milano
- Role
- Strategy, UX, development
- Year
- 2025
- Services
- E-commerce, UX, CRO
- Stack
- Shopify, Next.js, Klaviyo, Stripe
The challenge
Unique products and beautiful photography, but a slow store and a checkout losing one customer in two.
The solution
Headless architecture, editorial product pages, suggested bundles and a three-step checkout.
The results
- average order value
- +68%
- conversion rate
- 2.3×
- cart abandonment
- -41%
Gallery
FornaceIndex — Work — Info
Fornace Milano
+68%Index — Work — Info
+68% average order value