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#ecommerce · July 21, 2026 · 1 min read

Shopify or headless? How to choose

Pros, cons and real costs of both paths for your store.

When Shopify is enough

Medium catalogue, small team, need to launch fast: a customised Shopify theme is often the most sensible choice.

When headless pays off

Highly custom experiences, rich editorial content, multiple sales channels: here headless repays the initial investment.